This tells the retailers of the world that if you want to get into a mother’s 19 , you’ve got to win her daughter over first.
答案：(D) pocketbook
【句型】get into someone's pocketbook 固定慣用表達「打入某人的荷包/讓某人願意掏錢」（pocketbook＝錢包，引申為消費意願）；textbook／notebook／workbook 都不合這個語境。
四個選項都是 -book 結尾的複合字，textbook、notebook、workbook 都是每天在用的字，pocketbook 反而最陌生，很容易因為沒看過就直接跳過它。
先看語境。這一段在講零售商怎麼賺媽媽的錢，整句是 if you want to get into a mother’s ______ , you’ve got to win her daughter over first（要 ______ ，就得先贏得她女兒的心）。既然在談銷售，零售商想進去的當然是裝錢的那個東西。pocketbook 拆開看就懂了：pocket（口袋）加上 book，原意是能放進口袋的皮夾、錢包，引申指「荷包、財力」。get into someone’s pocketbook 就是「打進某人的荷包」，也就是讓對方願意掏錢。碰到陌生的複合字，先拆開看兩個部分，往往就能推出方向。後半句 win her daughter over（把女兒爭取過來）也是線索：贏得女兒是手段，目的一定是媽媽的錢。這一題的鑑別度只有 36，是這一年最低的一題。原因是它考的是認不認得一個單字，而不是能不能讀懂文章——認得的人直接選，不認得的人再怎麼讀上下文也難以確定，所以連平常表現不錯的人也會失手，差距因此拉不開。
textbook：教科書。notebook：筆記本。workbook：習作簿。三個都是學習用品，與「掏錢消費」的語境無關，而且 get into a mother’s textbook 這種說法根本不存在。
get into someone’s pocketbook（打進某人的荷包）、win somebody over（把某人爭取過來）、household purchases（家庭採購）、more often than not（往往、多半）、be aware of（察覺、知道）、influence a decision（影響決定）。
Anita was shopping with her mother and enjoying it. Interestingly, both of them 16 buying the same pair of jeans. According to a recent marketing study, young adults influence 88% of household clothing purchases. More often than not, those in their early twenties are the more 17 consumers. There isn't a brand or a trend that these young people are not aware of. That is why mothers who want to keep abreast of trends usually 18 the experts－their daughters. This tells the retailers of the world that if you want to get into a mother's 19 , you've got to win her daughter over first.
With a DJ playing various kinds of music rather than just rap, and a mix of clothing labels designed more for taste and fashion than for a precise age, department stores have managed to appeal to successful middle-aged women 20 losing their younger customers. They have created a shopping environment where the needs of both mother and daughter are satisfied.