The 13 was popularized when a comic strip of the same name was created by cartoonist Arthur R. "Pop" Momand.
答案：(A) phrase
the phrase（這個片語）呼應全文主題「Keeping up with the Joneses」這句慣用語，表示這個片語因同名連環漫畫而普及；signal／material／analysis 均不符合此處語意。
看到 The 後面空一格，你會先想「這裡要填一個名詞」，而 phrase、signal、material、analysis 四個都是名詞，好像都填得進去。「這個素材因同名漫畫而普及」「這個訊號因同名漫畫而普及」讀起來也不算不通，於是就變成憑印象挑一個。
關鍵在同一句裡的 of the same name（同名的）。既然那部漫畫與空格裡的東西同名，空格裡的就必須是一樣有名字、而且名字可以被漫畫沿用的東西，四個選項裡只有 phrase（說法、片語）站得住。再看空格前的定冠詞 The：定冠詞表示這個名詞前面已經提過（Halliday 與 Hasan「Cohesion in English」講的指稱銜接），回頭一看，第一句就寫著 "Keeping up with the Joneses" is a catchphrase，本句的 The phrase 指的正是它。兩條線索指向同一個答案。鑑別度 65 是本批最高的幾題之一，分的就是有沒有把 The 釘回前面那句 catchphrase；只讀本句、憑四個名詞的中文意思挑一個的人，很容易停在 material 或 signal。
signal（訊號）在文中沒有任何指涉的對象，也不會因為一部漫畫而普及。material（素材、材料）雖然可以說 the material，但前文沒有提過任何素材，定冠詞 The 就沒有著落。analysis（分析）與漫畫、慣用語都搭不上，一份分析也不會有同名的漫畫。
a catchphrase（流行語、慣用語）、of the same name（同名的）、popularize（使普及、推廣）、a comic strip（連環漫畫）、be perceived as（被視為）、a loss of face（沒面子、丟臉）
"Keeping up with the Joneses" is a catchphrase in many parts of the English-speaking world. Just like "keeping up appearances," it refers to the 11 to one's neighbors as a standard for social status or the accumulation of material goods. Generally speaking, the more luxuries people have, the higher their value or social status—or 12 they believe. To fail to "keep up with the Joneses" is thus perceived as revealing socio-economic inferiority or, as the Chinese would put it, a great loss of face.
The 13 was popularized when a comic strip of the same name was created by cartoonist Arthur R. "Pop" Momand. The strip was first published in 1916 in the New York World, and ran in American newspapers for 28 years before it was eventually 14 into books, films, and musical comedies. The "Joneses" of the title were rich neighbors of the strip's main characters and, interestingly, they were merely 15 but never actually seen in person in the comic strip.